How Zillow Showcase Helped This Texas Team Grow Market Share

In 2021, the Levi Rodgers Group sold 669 homes, with many going pending in a matter of weeks. But as mortgage rates rose and the market changed coming out of the pandemic, the team decided to look for new ways to increase their market share. By 2023, their metros of San Antonio and Austin had become major buyer’s markets, so they invested in Zillow Showcase to help sell homes faster.

To start, Rodgers added Showcase branding and messaging to his team’s listing presentations. By illustrating how sellers could get more exposure in Zillow searches and generate interest in their homes with high-res photography and interactive floorplans, the team was able to land more listings. The pitch also explained how Showcase made it easier for prospective buyers to get in touch with the agent and schedule tours. The bottom line was simple: With this new approach, the Levi Rodgers Group could help clients sell for more and sell faster.

The impact of partnering with Zillow was significant for the JW Morton team — they became stronger market leaders, won over more sellers, aligned their entire team, and created momentum for future growth.

Zillow helped JW Morton sharpen its competitive edge and scale performance—fast. The brokerage now leads its market by a wide margin and ranks among the top-performing Century 21 offices nationwide.

Using Zillow Showcase branding in listing presentations gave Wayne’s team a clear edge—both in competitive pitches and in seller confidence. Sellers connected instantly with the value of visibility, and in some cases, came looking for it.

• Listings won in multi-agent interviews
• Visibility-first messaging helped sellers buy in
• Inbound interest from leads

Broker investment, team training, and proof of performance helped drive full buy-in. Wayne removed barriers so agents could focus on winning listings—and winning sellers.

• 100% of the listings at Century 21 JW Morton now include Zillow Showcase
• Broker covers 3D tours and offsets costs
• Top agents use Zillow Showcase to double-side deals and attract sellers

With Zillow as a partner, Wayne extended his reach beyond his team’s average price point, moving confidently into waterfront listings, large-acreage properties, and $1M+ homes. This growth wasn’t accidental; it was fueled by greater visibility, stronger seller messaging, and a commitment to stay front and center in a changing market.