Zillow Showcase Facts

The Showcase listing experience is available only on Zillow. AI-powered Showcase listings feature immersive media, elevated marketing opportunities and an innovative design to help give richer insights into a home’s layout and features. See a demo Showcase Listing.

Last updated: 5/20/2025

Active Showcase listings drove 79% more page views, 76% more saves, 91% more shares, compared to similar nearby non-Showcase listings on Zillow.

Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing during the initial fourteen day period a listing in these markets with the Showcase Treatment was active on Zillow, up to pending (the “Showcase Listings”) and is limited to listings using the Showcase Treatment on the date the listing went live in the applicable MLS, up to pending.  The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same city and within two miles of the Showcase Listings; (iv) on the market during the same time period as the Showcase Listings or the immediately prior month; (v) containing a similar list price as the Showcase Listings; (vi) having similar square footage as the Showcase Listings; and (vii) having a similar bedroom count.  *The data is from April 20, 2025 and is an average from the immediately preceding twelve month period.   The data excludes the top 5% and bottom 5% lift of total page views, saves, and shares from each month and the immediately preceding twelve month average.  

Showcase listings are more likely to go pending in the first 14 days, compared to similar nearby non-Showcase listings on Zillow.

Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing during the initial fourteen day period a listing in these markets with the Showcase Treatment was active on Zillow, up to pending (the “Showcase Listings”) and is limited to listings using the Showcase Treatment on the date the listing went live in the applicable MLS, up to pending. The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same city and within two miles of the Showcase Listings; (iv) on the market during the same time period as the Showcase Listings or the immediately prior month; (v) containing a similar list price as the Showcase Listings; (vi) having similar square footage as the Showcase Listings; and (vii) having a similar bedroom count.  *The data is from April 25, 2025 and is an average from the immediately preceding twelve month period.  

Showcase listings sell for 2% more than similar non-Showcase listings on Zillow – that's $9,000 more on a home sold at the average home sales price in the United States.

Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing and is limited to listings using the Showcase Treatment on the date the listing went live in the applicable MLS and selling on or before April 20, 2025 (“Showcase Listings”). The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same MSA as the Showcase Listings; (iv) listed in the same month as the Showcase Listings or the immediately prior month; and (v) containing a similar list price to the Showcase Listings. *The data is for listings sold on or before April 2025 and is an average from the immediately preceding twelve month period. The data excludes the top 5% and bottom 5% from the delta between list price and sold price from each month and the immediately preceding twelve month average. As of the date of publication, listings on Zillow with the Showcase Treatment represent less than 1% of listings on Zillow.

Showcase listings sell for 2% or $7,000 more on average than similar non-Showcase listings on Zillow.

Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing and is limited to listings using the Showcase Treatment on the date the listing went live in the applicable MLS and selling on or before April 20, 2025 (“Showcase Listings”). The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same MSA as the Showcase Listings; (iv) listed in the same month as the Showcase Listings or the immediately prior month; and (v) containing a similar list price to the Showcase Listings. *The data is for listings sold on or before April 2025 and is an average from the immediately preceding twelve month period. The data excludes the top 5% and bottom 5% from the delta between list price and sold price from each month and the immediately preceding twelve month average. As of the date of publication, listings on Zillow with the Showcase Treatment represent less than 1% of listings on Zillow.

After becoming Showcase listings, listings received 104% more page views, 87% more saves, 83% more shares compared to when the same listings were on Zillow without Showcase.

Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing during the seven day period a listing in these markets did not have the Showcase Treatment (the “Non-Showcase Listings Period”) and the seven day period after a listing in these markets applied the Showcase Treatment (the “Showcase Listing Period”). The Non-Showcase Listing Period was compared to the Showcase Listing Period for the same listings. *The data is from April 20, 2025 and is an average from the immediately preceding six month period.  The data excludes the top 5% and bottom 5% lift of total page views, saves, and shares from each month and the immediately preceding six month average.